Knowledge Base for Digital Process Transformation

Dwell time is one of the most important and misunderstood metrics to evaluate ranking in search engines. It is a user-based metric that is considered by Google and Bing when ranking a page. This concept was first introduced by Duane Forrester in 2011 in his blog post on the Bing Webmaster Blog. The blog outlines ...

If you are planning on marketing in the 2020s, then the answer is “Yes.” Marketing automation is a must-have for all modern-day marketing platforms! You are going to need this technology. The earlier you start, the faster you start getting results. Marketing Automation is a next-generation technology that automates all your marketing processes and multi-functional ...

Have you ever been live-chatting with a customer support team and felt you might not be interacting with a person? There is a good chance you were correct, given the growing prevalence of chatbots. A primary reason AI chatbots are becoming increasingly popular is their immediate (i.e., timely) response to any problem and any person ...

The importance of using appropriate keywords for the search engine optimization (SEO) of a website cannot be overstated. Using relevant keywords and placing them properly in the content will heavily influence your page’s ranking in the search engines. While having your keywords appear a few times is crucial, it is inadvisable to squeeze them in repeatedly, ...

In the world where almost everything has become digital, the internet and the social media platform bring not only the vast opportunities for businesses to expand but also put your online presence at the risk of negative reputation, by virtue of reviews on your or others’ websites. This could be the result of some mistake ...

To meet today’s and tomorrow’s demands, you will need a marketing automation plan for your business. Marketing automation is becoming increasingly prevalent, driving customer attention toward organizations of all sizes. A 2019 Social Media Today report found that three-quarters of organizations (75%) had adopted marketing automation tools. Marketing automation systems are now one of the ...

The write-up focuses to draw attention towards the latest and upcoming digital marketing and social media trends in 2019 which could help decision makers to understand why they should adopt the latest social media trends and build a presence online. Digital marketing trends are continuously changing the way how brands can remain connected to their ...

Comprehensive, in-depth content has been critical ever since Google’s “In-Depth Articles” algorithm update which helped revolutionize content strategy. A strong strategy focused on broadly explanatory, deep content also focuses on tactics to boost your content’s SEO-friendliness. These steps include optimizing page titles; including high-quality images; ...

A company’s reputation is one of its most valuable assets, both online and offline. In a diversified forum such as the internet, the reputation of the business is especially critical. Online ratings and reviews have become a central important aspect of brand reputation. According to one study, 88% of consumers read reviews to determine the ...

With the rapid expansion of the World Wide Web, there has been increasing attention on the brand image that a company projects on the internet. Your online reputation can be just as important, long-term, as immediate revenue. Many people find comfort in giving their opinions via online public forums, such as the comments section of ...