Is Dwell Time a Google Ranking Factor?

Dwell time is one of the most important and misunderstood metrics to evaluate ranking in search engines. It is a user-based metric that is considered by Google and Bing when ranking a page. This concept was first introduced by Duane Forrester in 2011 in his blog post on the Bing Webmaster Blog. The blog outlines ...

Do You Really Need a Marketing Automation System?

If you are planning on marketing in the 2020s, then the answer is “Yes.” Marketing automation is a must-have for all modern-day marketing platforms! You are going to need this technology. The earlier you start, the faster you start getting results. Marketing Automation is a next-generation technology that automates all your marketing processes and multi-functional ...

Myths About Marketing Automation

To meet today’s and tomorrow’s demands, you will need a marketing automation plan for your business. Marketing automation is becoming increasingly prevalent, driving customer attention toward organizations of all sizes. A 2019 Social Media Today report found that three-quarters of organizations (75%) had adopted marketing automation tools. Marketing automation systems are now one of the ...

Upcoming Social Media trends for 2019

The write-up focuses to draw attention towards the latest and upcoming digital marketing and social media trends in 2019 which could help decision makers to understand why they should adopt the latest social media trends and build a presence online. Digital marketing trends are continuously changing the way how brands can remain connected to their ...

Comprehensive, In-Depth Content

Comprehensive, in-depth content has been critical ever since Google’s “In-Depth Articles” algorithm update which helped revolutionize content strategy. A strong strategy focused on broadly explanatory, deep content also focuses on tactics to boost your content’s SEO-friendliness. These steps include optimizing page titles; including high-quality images; ...

Why Digital Reputation Matters, and How to Influence It

A company’s reputation is one of its most valuable assets, both online and offline. In a diversified forum such as the internet, the reputation of the business is especially critical. Online ratings and reviews have become a central important aspect of brand reputation. According to one study, 88% of consumers read reviews to determine the ...

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