Knowledge Base for Digital Process Transformation

Google Ads, previously known as AdWords, is Google’s online advertising program. It enables you to reach new customers and grow your business. Google Ads helps you to strategize successful campaigns and transform your advertising spend into revenue. Why Google Ads? There are various reason why this platform is so popular with digital marketers: It helps ...

The internet is multifaceted and is full of amazing and inspirational websites. Just with a little bit of research one can easily enter a creative world of cutting edge website designs which are pushing all the possible design and technological boundaries to create an unforgettable experience. Here, we have shortlisted some ever evolving website design ...

What is Augmented Reality? An interactive experience or technology that superimposes computer generated information on a user’s view of the real world. The information could probably be an audio, video, a still image or any other form of digital information which can be sensed by the human brain, thus providing a composite view. ‘Augmented Reality’ ...

Dwell time is one of the most important and misunderstood metrics to evaluate ranking in search engines. It is a user-based metric that is considered by Google and Bing when ranking a page. This concept was first introduced by Duane Forrester in 2011 in his blog post on the Bing Webmaster Blog. The blog outlines ...

If you are planning on marketing in the 2020s, then the answer is “Yes.” Marketing automation is a must-have for all modern-day marketing platforms! You are going to need this technology. The earlier you start, the faster you start getting results. Marketing Automation is a next-generation technology that automates all your marketing processes and multi-functional ...

Have you ever been live-chatting with a customer support team and felt you might not be interacting with a person? There is a good chance you were correct, given the growing prevalence of chatbots. A primary reason AI chatbots are becoming increasingly popular is their immediate (i.e., timely) response to any problem and any person ...

The importance of using appropriate keywords for the search engine optimization (SEO) of a website cannot be overstated. Using relevant keywords and placing them properly in the content will heavily influence your page’s ranking in the search engines. While having your keywords appear a few times is crucial, it is inadvisable to squeeze them in repeatedly, ...

In the world where almost everything has become digital, the internet and the social media platform bring not only the vast opportunities for businesses to expand but also put your online presence at the risk of negative reputation, by virtue of reviews on your or others’ websites. This could be the result of some mistake ...

To meet today’s and tomorrow’s demands, you will need a marketing automation plan for your business. Marketing automation is becoming increasingly prevalent, driving customer attention toward organizations of all sizes. A 2019 Social Media Today report found that three-quarters of organizations (75%) had adopted marketing automation tools. Marketing automation systems are now one of the ...

The write-up focuses to draw attention towards the latest and upcoming digital marketing and social media trends in 2019 which could help decision makers to understand why they should adopt the latest social media trends and build a presence online. Digital marketing trends are continuously changing the way how brands can remain connected to their ...