Knowledge Base for Digital Process Transformation

Dwell time is one of the most important and misunderstood metric to evaluate the ranking of a page. It is used as a user based metric by Google to rank a page. This concept was first introduced by Duane Forrester in 2011 in his blog post on the Bing Webmaster Blog. The blog outlines the ...

If you are planning on marketing in 2019 or beyond then the answer is ‘Yes’. Believe it or not, marketing automation is a must-have for all modern day marketing platforms! You are going to need it, sooner or later, the earlier you start the faster you start getting the results. But let us not rush and first ...

While in conversation with customer support have you ever felt suspicious that you might not be interacting with a human? You were correct – There are significantly high chances that you might be interacting with a chatbot. One of the biggest reasons why AI based chatbots are becoming more popular with every passing day – ...

The importance of using appropriate keyword for the SEO of a website cannot be challenged. Using appropriate keywords and placing them properly in the content could affect the content’s ranking in the search engines. Few people have a myth of squeezing in more than the required keywords at as many places as possible; this is ...

In the world where almost everything has become digital, the internet and the social media platform bring not only the vast opportunities for businesses to expand but also put your online presence at the risk of negative reputation, by virtue of reviews on your or others’ websites. This could be the result of some mistake ...

Sooner or later, you are going to need a marketing automation plan for your modern day marketing platform. The future is definitely marketing automation and it will stimulate the war of customer attention between startups & growing business and large scale enterprise. A Salesforce report says 67% of market leaders are already using and 21% ...

The write-up focuses to draw attention towards the latest and upcoming digital marketing and social media trends in 2019 which could help decision makers to understand why they should adopt the latest social media trends and build a presence online. Digital marketing trends are continuously changing the way how brands can remain connected to their ...

Comprehensive in-depth content, explains how Google’s recently launched ‘In-depth Articles’ algorithm update can change the present scenario of content strategy. It also focuses on steps to be taken for boosting the SEO quality of your content by including page titles, high quality images, ...

A company’s reputation, both online and offline, is one of the valuable assets. In a diversified online forum like the internet, the reputation of the business becomes even more critical. One common thing among most the companies today is that their customers adore them. This is usually witnessed by the ratings and reviews online that ...

With the swift expansion of the World Wide Web, there has been a growing attention to the brand image on the Internet that a company projects. Online reputation and your ability to satisfy customers are more important than your own revenues. People find comfort in giving their opinions online via public forums, blog sites, and ...