Gone are the days when small and medium businesses relied heavily on traditional forms of advertising. A marketing strategy is considered incomplete if it doesn’t address the digital channels. It is time to reach out to global audiences by having an online presence. With the evolution of Digital Marketing, Brick-and-mortar businesses are either bringing a change in their business models or transforming their existing marketing tactics with digital marketing strategies to attract target audiences.
Keeping the current growth of digital marketing in mind, it won’t be wrong to say that digital marketing will soon take over traditional forms of advertising. As per statistics,
Approximately, 60% of marketers across various industries have already integrated digital marketing in their business.
More than 80% of shoppers/buyers prefer to research online before investing in a product/service.
Over the past few years, there had been a substantial increase of 50% in digital marketing budget compared to 2016.
Regardless of the business, you are in; you may lose out to competition if you are not taking advantage of the latest digital marketing techniques.
Let’s have a look at the useful tips to grow your business using digital marketing:
Digital Marketing Is More Cost-Effective than Traditional Marketing
Those businesses that are trying to make a mark with a tight budget and limited resources and capital could leverage the power of digital marketing and stay in the game. Using digital marketing methods of promotion for their products and services they can have more cost-effective marketing solutions as compared to traditional marketing.
Experience higher conversion rates with Digital Marketing
The success of any business depends on the percentage rate of incoming traffic and how successfully it gets converted into leads, or sales, depending on the intended purposes of your website. Without conversion, all your marketing efforts will simply go to waste. That is why it is very important for business owners to streamline their digital marketing campaigns towards conversion optimization. Implementing tools and techniques like SEO, SMO, social media marketing and email marketing will deliver better results.
Generate better revenues using Digital Marketing techniques
Implementation of effective digital marketing techniques will deliver loads of profitable benefits for your business in terms of better and higher revenues. As per a study conducted by Google and IPSOS Hong Kong, companies using digital marketing strategies have 2.8 times better prospects of revenue growth than those who do not use digital marketing.
A Higher level of engagement and interaction with audiences using digital marketing
Traditional marketing doesn’t allow direct interaction with customers, whereas digital marketing allows businesses to interact with targeted audiences in real time through social media or email messages. Your audience can connect with you instantly through various digital marketing channels. As a result, your business performs better when it runs in conjunction with the requirements of your customers.
Digital Marketing Builds Brand Reputation
Using Digital marketing techniques, it is easier to know your audience and allows them to know you personally which helps to create brand loyalty. You can build a better and stronger relationship with your targeted audiences when you deliver what you promised as per their choice and liking. They would interact more with your site, on a regular and continuous basis.
This will prove beneficial to build your brand as satisfied customers will share their experience with other people and that will help generate more traffic.
Digital Marketing Caters to the Mobile Consumer
Over the years, Mobile gadgets have evolved as alternatives for laptops and personal computers. Smartphones have completely changed the product purchasing process. Using smartphones, people find it more convenient to browse marketplaces and purchase products online using apps or through websites rather than going from shop to shop themselves to search for products. Digital marketing caters to the needs of these smartphone users and provides them with mobile-friendly websites where the consumers can easily purchase products of their choice using secured payment gateways.
Digital Marketing Provides better ROI for Your Marketing Investments
It is much easier to achieve better revenues with an optimized Digital Marketing plan as results can be tracked, monitored and measured as soon as targeted audiences provide contact information, subscribe to a newsletter, attend a training program, or make a purchase. Digital marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels.
On the other hand, with traditional media, the results are not too specific and the cost is too high for small and medium enterprises.
Both B2B and B2C businesses can effectively utilize the power of digital marketing by taking advantage of the latest digital marketing trends like Automation Marketing, Search Engine Marketing (SEM), SEO, Content Marketing, e-Commerce SEO and Social Media Marketing that suit their kind of business. All they require is to have a solid measurement plan in place and possess the knowledge to invest in the right tools to track their progress and identify areas of improvement.
Digital marketing consultant with 15+ years' experience. Primarily focused on consulting companies on their digital presence while helping them grow technology for attribution and advertising. Worked with brands and created product roadmaps, created and managed multivariate testing, performed site optimization to increase organic traffic, improved conversion rate on e-commerce sites, and created monetization plans for the largest business websites in the US.
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