Gone are the days when small and midsize businesses relied predominantly on traditional advertising. Today, a marketing strategy is considered incomplete if it doesn’t address digital channels. It is time to reach out to global audiences with an online presence. Through the evolution of marketing automation and digital brand management, brick-and-mortar businesses are adapting their business models and transforming their existing marketing strategies to attract target audiences online.
Given the current growth of marketing automation and brand management, it looks likely that this dual approach will soon take over traditional forms of advertising. The statistics are compelling:
Approximately 3 in 5 marketers (60%) across various industries have already integrated marketing automation and brand management into their organizations.
More than 80% of consumers prefer to research online before investing in a product or service.
Over the past few years, there has been a 50% increase, on average, in marketing automation and brand management budgets.
Regardless the business you are in, you may lose out to competition if you are not taking advantage of the latest techniques in these branches of digital marketing.
Let’s look at why you can grow your business using these approaches:
Marketing automation and brand management is more cost-effective than traditional marketing.
Businesses that are trying to make a mark with limited resources and capital can leverage the power of marketing automation and brand management to stay in the game. Using the methods within these fields to promote products and services is a more cost-effective marketing approach than traditional marketing.
Conversion rates rise with marketing automation and brand management.
The success of any business depends on the volume of incoming traffic and how successfully it gets converted into leads or sales (depending on the intended purposes of your website). Without conversion, all your marketing efforts will simply go to waste. That is why it is very important for business owners to streamline their digital campaigns toward conversion optimization. Implementing tools and techniques such as user acquisition, social media optimization (SMO), social media marketing (SMM), and email marketing will deliver better results.
These digital approaches generate higher revenue.
Implementation of effective marketing automation and brand management techniques delivers higher revenue to your business. As indicated by a study by Google and IPSOS Hong Kong, companies using these strategies have 2.8 times better prospects of revenue growth than those who do not use them.
These digital strategies improve audience engagement and interaction.
Traditional marketing doesn’t allow direct interaction with customers; on the other hand, marketing automation and brand management allow you to interact with target audiences in real-time through social media or email. Your audience can connect with you instantly through various channels provided through the technologies of these forms of marketing. As a result, your business performs better since it is better aligned with customer needs.
Marketing automation and brand management bolster your brand reputation.
Using these next-generation techniques, it is easier to both know your audience and allow them to know you creating brand loyalty. You can build a deeper relationship with your target audiences when you deliver according to their adapting preferences. In turn, they interact more with your site on an ongoing basis.
Your brand grows over time as these satisfied customers share their experiences with other people, generating additional traffic.
These highly dynamic strategies cater to mobile buyers.
Over the years, mobile gadgets have evolved as alternatives to personal computers. Smartphones have completely changed the purchasing process. Using smartphones, people find it more convenient to browse marketplaces and purchase products online using apps or through websites, rather than going from shop to shop to look at products. Marketing automation and brand management meet the needs of these smartphone users, providing them with mobile-friendly websites where they can easily purchase products of their choice using secure payment gateways.
Marketing automation and brand management drive higher marketing ROI.
It is much easier to achieve powerful revenue with an optimized, integrated digital plan exploiting these types of marketing. Results can be tracked, monitored, and measured as soon as targeted audiences provide contact information, subscribe to a newsletter, attend a training program, or make a purchase. Marketing automation and brand management offer higher return on investment (ROI) than traditional marketing channels.
Meanwhile, with traditional media, the results are less specific, and the cost is often unaffordable for small and midsize organizations.
Both business-to-business (B2B) and business-to-consumer (B2C) entities can effectively utilize the power of marketing automation and brand management. Specific methods include search engine marketing (SEM), social media marketing (SMM), user acquisition, and content marketing. To succeed with these efforts, have a solid plan in place, including investment in the right tools to measure, track progress, and identify areas for improvement. For in-depth analysis and guidance, email email@example.com or book an appointment today.
Digital marketing consultant with 15+ years' experience. Primarily focused on consulting companies on their digital presence while helping them grow technology for attribution and advertising. Worked with brands and created product roadmaps, created and managed multivariate testing, performed site optimization to increase organic traffic, improved conversion rate on e-commerce sites, and created monetization plans for the largest business websites in the US.