Just one thought – What would life be today without social media? Can’t imagine? Neither can we do. Hence, we can clearly emphasize on the fact that social media is an integral part of our day to day life. Social media has created a tremendous impact on us over the past couple of years and platforms like Facebook, Instagram, Twitter, LinkedIn etc. have really transformed the way people are doing business and are communicating with their customers. But today, we’ll talk about some of the most commonly faced challenges, by small or start-up businesses, such as efficiency, productivity, content outreach, communication and branding.
Developing the correct social media strategy
Creating a social media strategy can be an exhausting and time taking process as it is the summation of everything you plan to do while promoting your brand / business through various social media networks.
One of the simplest ways to create an apt social media strategy is to consider the 5W’s:
Why do you want to be on social media?
Who is your audience?
What are you sharing?
Where are you going to share?
When will you share?
The more specific you are in listing your objectives, the more effective you will be while implementing them . However, the above mentioned objectives must always be aligned with your overall strategy and business goals.
If you have already established yourself as a brand on social media, then you can also opt for an in-depth social media audit. The audit will help you to assess your current social media usage, what is useful and working, what is not working and which things can be worked upon. You may also need to repeat your audit process at regular intervals to keep a tab on your performance.
Constantly decreasing organic traffic
The social media produces a humongous amount of content and it is almost impossible for a brand to keep everyone engaged, major reason being, that they have to guess and create the constantly different content algorithms. As users are getting used to the new algorithm updates, they are making sure that irrelevant content stays out of user’s screens, thus making the life of digital marketers increasingly difficult.
These challenges are hard to overcome. Due to this over the past few years industry has experienced a significant drop in the organic reach. Long gone are the days when people used to love the posts of their favorite brands. As of today brands are only able to reach as less as 2-3% of their total audience through social media (Facebook).
Calculating the social media ROI
For more clarity social media ROI is simply what your business pulls back from the money, time and resources you have invested in social media marketing. This ROI is based on your specific business goals, and your approach towards that goal decides how different you are from other businesses. One must note that social media ROI is quite different from conventional forms of online marketing.
To calculate the same, you need to have a very clear picture of your defined goals. This is what makes your social media strategy so important. With your strategic goals in place and the appropriate tools you get to understand that social media isn’t too difficult. All you need to do is to keep a track of your social media goals and adjust the tactics by looking into the budget spent against the actual results.
Creating an effective cross-channel strategy
With the evolution of newer media, brands have started adopting and using multiple platforms to reach out to and engage their target audience. But as soon as the brands started pouring out their information / content through these channels, customers started losing their interest and started being dissatisfied. They expected a similar service through each of these channels but what they received in return was far from what they expected. This gave birth to cross channel marketing strategy, where the focus was on integrating multiple channels to achieve the same end result.
However, translating your content across many channels and making it work within the channel is indeed a great skill for a social media marketer. Multichannel strategies are seldom challenging as each channel has its own format and a tone that describes how your content should fit. Additionally, even your audience has their own set of preferences and will surely consult different channels while on the way to being loyal to your company.
Due to lack of clarity in deliverables, we end up explaining constantly that we’re not just browsing Facebook for fun. Creating effective social media campaigns is not an easy task to plan, as there are always diversions that make you procrastinate.
No matter how you drill and grill yourself in social media, there’s always room for something more and a little extra. The entire plan of the week should be organized based on what can be shared and which segments require individual attention. This has always been the cleanest way to get things done.
Mapping out a clear and distinct content calendar gives everyone centralized access, which lets you collaborate, and then allows us to get the work done more independently. On the contrary, without centralization, you’ll find yourself answering questions that are comparatively less productive and irrelevant.
For every challenge there is an equal opportunity of a solution. In a nutshell some challenges mentioned above have low complexity which can be resolved through basic learning and practice,wherein problems with higher complexity require expert digital and social media marketing solutions. This is where a digital marketing agency comes into the picture. A good and reputed social media marketing agency gives you the real insights of the business. For complete all-round solution feel free to email at email@example.com or book an appointment today.
Digital marketing consultant with 15+ years' experience. Primarily focused on consulting companies on their digital presence while helping them grow technology for attribution and advertising. Worked with brands and created product roadmaps, created and managed multivariate testing, performed site optimization to increase organic traffic, improved conversion rate on e-commerce sites, and created monetization plans for the largest business websites in the US.