The write-up focuses to draw attention towards the latest and upcoming digital marketing and social media trends in 2019 which could help decision makers to understand why they should adopt the
latest social media trends
and build a presence online.
Digital marketing trends are continuously changing the way how brands can remain connected to their customers through social media. Latest social media trends play a pivotal role in framing the business strategy for businesses. Nowadays, simply being on social media is not enough, one needs to be in sync with the latest social media trends to remain in the business.
With a constant change in social media trends, it is hard to predict how social media is going to boost lead generation and create brand awareness in the coming years.
Let’s have a look at the top social trends that will rule this space in 2019:
1. Chatbots will take over
Chatbots have become an essential part of businesses. Since last couple of years, chatboats are being integrated with social media platforms. Small or big businesses can take advantage of using Chatbots to remain connected with their clients 24/7. In 2019, brands will be seen investing in development and integration of Chatbots to enhance their business.
can be programmed to give instant answers to frequent queries from customers and can transfer the request to a real person in case of a complicated request.
Chatbots make customer service interaction easier by reducing the response time. Today, organizations can handle more tasks and cater multiple customers at the same time with Chatbots.
By 2019, Chatbots will be increasingly used by people to register a query, order a pizza or book a hotel room without downloading the app.
Businesses need to take advantage of the Chatbots technology for enhancing their own brand. According to Hug Your Haters research, almost 15% of Americans said that they have used Chatbot for interaction in the past 12 months and found it useful.
As per the predictions made by Gartner, the future will see more people having frequent conversations with their Chatbots than with their spouse. By 2020, increased use of chatbot technology will fuel 85% of all customer service interactions.
2. The Era of Augmented Reality
The concept of Augmented Reality is said to be new into the world of technology. But you will be surprised to know that this technology was introduced in the 1960’s and is continuously being upgraded since then.
can be used for marketing purposes by combining computer generated sensory with real-world sounds, graphics and videos. In fact, applications like Snap Chat, Pokémon Go, Google Translate, Mondly and Ink Hunter are a few examples that support augmented reality.
Imagine being a part of a virtual tour of an apartment which you are planning to buy? With the help of your smartphone and with the introduction of Augmented reality, it is now possible for potential buyers to skip the travelling time and take a tour of the place virtually.
Businesses can benefit by carefully placing Augmented Reality Advertisements in high traffic areas like mobile apps or games or specifically in areas that attract high traffic to build their brand.
Augmented reality is gaining importance at a fast pace. Although Augmented Reality is at a nascent stage, with the help of social media, it would soon enter the mainstream.
A Video can convey huge amount of information about your business. They are fun to watch and are one of the best ways to share information with potential clients. Increase your sales figure by creating more
and take advantage of social media platforms to use them.
Video marketing is emerging as a key tool to boost the business. By simply adding a video on your landing page, the sales can be significantly accelerated. As per the survey conducted by Livestream and New York Magazine, almost 80% of buyers who watched explainer-video on a product eventually ended up buying it. These buyers prefer to watch live videos from brands they love rather than reading blogs or social media posts.
The number of people watching video ads on social media platform has doubled and will continue to grow in the coming years.
Businesses can run their video ads on platforms like YouTube and Instagram to grow even further.
The rise of the video ads will make brands spend more than $20 million, on an average, on building solid digital video advertisements by 2019.
4. The rise of
Live video streaming
Live streaming is one of the best ways to reach the target audience instantly. With live streaming, marketers can live stream what they are doing or give a live demonstration of their products and services to customers. This helps to create a sense of trust and transparency among customers.
Because of social media, it’s easy for companies to record feedback from customers on their
Potential customers are also allowed to put up queries and look for solutions during live streaming.
Therefore, live video streaming can be used effectively to perform marketing tasks. This latest technology helps to enhance the business by allowing brands to promote their products and directly communicate with their customers and sell it.
Influencer marketing is constantly progressing
Influencer marketing isn’t a new concept either. But the way that it’s being used on social media channels is definitely going to change in 2019.
What exactly is a micro influencer?
They are those people who exist on social media channels and have a strong list of followers, typically between 1,000 and 90,000. Micro influencers are considered as the building blocks of social media. Micro-Influencer campaigns are approximately more efficient than influencers with celebrity status.
The new marketing influencer campaigns are also cost-effective than traditional advertising. They are easier to execute and target the audience at the right time.
User-generated content for promotion
User-generated content is similar to free advertising. It’s one of the best ways to promote your business without putting much effort.
Invite customers to like your company’s website and allow them to talk about your company by sharing videos, comments or messages.
Encourage them to use hash tags along with their comments on social media platforms. Start by collecting feedback from clients and paste it to your company’s website. These practices will help the businesses to grow rapidly.
It is time to choose Ephemeral content
Businesses can add ephemeral content on their page or profile or account for a short period, generally for 24 hours, to take advantage of it. After that, the story disappears from the page.
Companies like Snapchat and Instagram allow users to put up ephemeral content on their respective pages. This content or stories will be visible for a fixed time period to create an impact.
The reason why short-lived content is so popular is that people feel that this content is more authentic as compared to a traditional advertisement.
Brands can also take advantage of this by showcasing their newly launched product or service for a short period for potential customers.
It is one of the best alternatives in place of using live video streaming. Placing ephemeral content helps to build trust and transparency among followers.
Brands can use this feature by posting updates several times throughout a day without the hassle of spamming your followers’ timelines.
By regularly sharing ephemeral content on a daily basis, users will be aware of the latest trends and they will make an effort to check back frequently to make sure they aren’t missing out on anything.
This is one of the most effective strategies to use when you are thinking of running flash sales to promote your business.
8. Not only big brands,
Small businesses are taking advantage of social media
The impact of social media on a business cannot be ignored. Through social media, small brands can connect with their clients instantly and allow them to post comments and feedback online.
A few years ago, small and medium-size businesses thought that it was unnecessary for them to build a presence on social media, but now with innumerable advantages, almost all businesses are taking advantage of this space to remain competitive.
Various social media platforms like Facebook and Instagram could help businesses to focus on target markets and customers.
Using social media for boosting sales could keep small businesses ahead in the game. They must carefully evaluate how their competitors are taking advantage of social platforms to keep customers happy.
Having an online presence is like a blessing for businesses. It helps businesses to gather more visibility through search result pages.
Businesses are hiring more marketing managers to optimize their marketing strategies and stay in the game.
The year 2019 will see a phenomenal growth in the number of companies who are taking advantage of social media.
Statistics show that Facebook is one of the most preferred and popular social media platforms for small businesses. A survey was conducted and it found that over 90% of small businesses with a social media presence on Facebook could accelerate sales. The second most popular channel, Twitter, is being used by 55% of small businesses to up their business.
So, the advantage of using
social media marketing trends in 2019
is numerous. Businesses must remember that they are playing the role of a navigator by guiding people to their websites, products or services and allowing them to decide whether or not it’s right for them. Through social media, businesses are in a better position to connect with their customers quickly and personally to generate more revenue and boost sales.
The latest upcoming technical advancements are going to change the way we look at social media. It is time for brands to adopt the latest digital marketing trends that will dominate in 2019. Future proofs your company and stay ahead of the game by focusing primarily on how you can build your brand online. Use latest practices to showcase your products to the potential customers and build stronger communities around your brand.