Dwell time is one of the most important and misunderstood metrics to evaluate ranking in search engines. It is a user-based metric that is considered by Google and Bing when ranking a page. This concept was first introduced by Duane Forrester in 2011 in his blog post on the Bing Webmaster Blog. The blog outlines ...
The importance of using appropriate keywords for the search engine optimization (SEO) of a website cannot be overstated. Using relevant keywords and placing them properly in the content will heavily influence your page’s ranking in the search engines. While having your keywords appear a few times is crucial, it is inadvisable to squeeze them in repeatedly, ...
Comprehensive, in-depth content has been critical ever since Google’s “In-Depth Articles” algorithm update which helped revolutionize content strategy. A strong strategy focused on broadly explanatory, deep content also focuses on tactics to boost your content’s SEO-friendliness. These steps include optimizing page titles; including high-quality images; ...
SEO ranking factors are the main key points that every SEO expert has to master in order to move up the search pages. As the main ranking factors keep changing, therefore, the SEO experts have to also stay updated about the latest happenings to make sure that they are on the right path. Till 2015, ...
SEO, or search engine optimization, is a key element of a successful online marketing strategy that attracts more visitors, boosts user engagement, and generates more leads. A good SEO strategy includes in-depth content, smart incorporation of keywords, effective backlinks, consideration of RankBrain, optimization for voice search, and embedded videos, among other strategies. As search has ...
