In Web Analytics, Bounce Rate is a popular metric to measure the number of visitors who leave after viewing a single page on your website. A high bounce rate indicates the ineffectiveness or a relevance problem between the page and its traffic source. In other words, the bounce rate lets you know about the visitors who arrive on your website and leave without visiting any other page. The visitor enters the website on the entrance page or the landing page and leaves without browsing the website further.
For example, if around 200 visitors browsed a particular story today, out of which 100 went to other pages while 100 did not, the bounce rate was 50%. The bounce rate is calculated in percentage.
However, bounce rate is not enough to determine the relevancy of content. They have to be used in conjunction with other metrics to assess the performance. Bounce rates are often used for measuring the performance of news websites, e-mails, advertising campaigns, and particular landing pages.
How to measure Bounce rate?
A “Bounce” occurs when a visitor/visitors enter your website and leave without interacting further with your site. Your bounce rate shows you the percentage of the visitors who bounce off of your site.
You can log into your Google Analytics account and select the page or website to see the bounce rate. Now you’ll see the Audience Overview page. To view the bounce rate of the entire site, click on the metric Bounce Rate.
Bounce rate can be calculated by using the formula below:
One can also track the bounce rate of a single page or a segment or section of your site.
How to know if the bounce rate is good or bad?
There are many different variables like business type, industry, country, and types of devices being used, to determine
what a good bounce rate is.
For those who are still unsure about the bounce rate, one must figure it out using Google Analytics.
Google Analytics uses a feature known as Benchmarking to give you a quick visualization of the average bounce rate.
You must begin by setting up benchmarking in Google Analytics. Then, view the site wide
by simply clicking on
landing pages under Behavior reports.
One can also view section wise bounce rate of your website by using advanced filter features.
Is it possible to modify bounce rates?
It is possible to modify the bounce rate by understanding the various factors that are causing it to be high.Yoursite-wide bounce rate is a broadfigure to look at.One needs to segment the bounce rate using Google analytics to lower it.
You can create all sorts of different segments in Google Analytics to better analyse your bounce rate.
Improved bounce rate
means more interested audiences and more conversions. One can improve bounce rate by analysing different segment reports and other analytics tools to dive into the data.
According to SEO Experts, a high bounce rate is often due to a few SEO problems like Low-quality webpage design, slow loading speed, poor mobile optimization, mismatch between content and keywords. These problems are treatable and can fix the issue of bounce rate.It is important to know that a “good” bounce rate will be different for every site. It may also be different for every page or segment on your site. To improve the Bounce rate, carefully
monitor bounce rate
trends over time. Analyze reports and optimize your site’s content to target audiences.
Digital marketing consultant with 15+ years' experience. Primarily focused on consulting companies on their digital presence while helping them grow technology for attribution and advertising. Worked with brands and created product roadmaps, created and managed multivariate testing, performed site optimization to increase organic traffic, improved conversion rate on e-commerce sites, and created monetization plans for the largest business websites in the US.