Images speak louder than words. Well, embedding relevant images in your content could improve the performance of the website. Experts say that content containing related images perform better across all content categories. A well-written article with a relevant photograph or infographic can increase total views by 94 percent when compared to articles without an image in the same category. Also, businesses that make use of infographics or relevant images in their marketing campaign can boost website traffic by 12% on average.
1.) Use images that are page-relevant
Users get attracted to images before they begin reading your post. A unique and relevant image connects with your topic in a novel way and can inspire users to share your content.
To leave an impression, avoid using the same old royalty-free images available on portals that people have seen a thousand times. Take time to create your own images to appeal to your audience on an emotional level.
2.) Use appropriate Alt tag with images
Alt stands for Alternate. The Alt tag is one of the essential image-optimization factors and most of the User Acquisition experts consider it very seriously. The primary purpose of using the alt tag is to inform the search engine about the location of your images. The majority of search engines is text-based and cannot read images and videos. The location of your images appears as empty space to the search engines. In such cases, the text in the alt tag will be displayed in place of the image if the image cannot be shown or is taking too long to load. The alt tag lets the search engines know that there is an image placed here along with the topic of your image.
It is better to give short, descriptive, and search engine friendly information in the alt tag.
Try to keep the alt text fewer than 125 characters.
Use Appropriate ALT Tags with Image
Never start alt text with words like ‘Picture of…’ or ‘Image of… ‘
3.) Add Descriptive Captions
The caption of an image is the text that accompanies the image on the page. Captions should be short and specific because people use them when scanning an article. How to Name Images for USER ACQUISITION
The file names that are rich in keywords could help search engines determine relevancy. Do not use default image file names like “Image1_019.jpg”. Such filenames do not give much information about the image. Always customize the file name
Use descriptive filenames with keywords separated by a “-” (hyphen). For example, Use Neil-iphone.jpg rather than IMG_722019.
4.) Best fit quality to size ratio for Images
Search engines prefer high-resolution images. Poor quality images are poor in resolution or formatted incorrectly and can appear in a distorted form on a tablet or mobile screen.
5.) Image file type also matters
For most e-commerce websites, JPEGs are the most preferred file types as they provide the best quality and the smallest file size.
GIFs are suitable for thumbnails and decorative images.
PNGs can be a good alternative for both JPEGs and GIFS.
6.) XML Image sitemap
If images are a key part of your website, then by using XML Image sitemap, you can show up your images in Google Image search results without any hassle. If your images are not included in an XML image sitemap, you could be missing out on valuable traffic that you deserve.
7.) Use of CDN can boost USER ACQUISITION
CDNs (Contact Delivery Networks) play a huge part in optimizing page speed. When a user requests content from your website through a CDN, they will be connected to the closest server for faster access.
8.) Add OpenGraph for the image
Using OpenGraph tags, you can share your rich images or graphics on social media sites like Facebook and Twitter and provide them the same functionality as other Facebook objects.
Always pick a good and relevant file name for your image
The image dimensions should match the image size as displayed.
Use srcset to define a list of differently-sized versions of the same image.
Add structured data to your images.
Making it to the top of your search engine could be a tough call, but it is worth the effort. To success, one needs to take all the essential steps to help your website rank and optimize images to outrank the competition. All you need to do is to follow the necessary steps to ensure that your images are well optimized, relevant, and specific for enhanced user experience and search.
Digital marketing consultant with 15+ years' experience. Primarily focused on consulting companies on their digital presence while helping them grow technology for attribution and advertising. Worked with brands and created product roadmaps, created and managed multivariate testing, performed site optimization to increase organic traffic, improved conversion rate on e-commerce sites, and created monetization plans for the largest business websites in the US.