Since the launch of the remarketing or retargeting option of ads by Google and other marketing affiliates, they have been a favorite of businesses worldwide. Remarketing ads are so effective because they provide businesses and marketers the previously unable second chance to impress the customer. This previously unavailable second chance to interact with your brand, ...
What is a customer acquisition strategy? A customer acquisition strategy is a process of attracting new customers for a business using various tactics. These tactics start from the first click and build relationships with potential customers by addressing their needs and providing them valuable information about how your products or services can serve their personal ...
Images are louder than words. Just consider the basic biological process: we can understand a picture immediately, while language requires us to translate each of the symbols we read (the letters and words) into meaning. Due in part to this perceptive ease, embedding relevant images in your content can improve the performance of your website. ...
A 2019 study by RescueTime found the average person spends 3 hours and 15 minutes per day on their smart-phones, staying connected to the real-time, personalized digital landscape. Consumers expect retailers to be digitally available and provide them with detailed product information at any time of the day or night. In today’s world, retail is ...
“Maintaining good health should be the primary focus of everyone.” – Sangram Singh The healthcare industry is projected to hit $10.059 trillion by 2022! With global health-care expenditures expected to grow, institutions will strive to make potential patients smile through compelling digital engagements. Four out of five Internet users in the United States have searched ...
Now that you have finally decided to build your very own professional website, let’s take a quick walk through some important factors which you need to consider before planning your website. Why does your Business need a website? With 3.2 billion people using the internet on daily basis, you are sure to miss out a ...
In search engine optimization (SEO), local citation is the mention of your company and its core contact details on other websites or portals. Local citations play a vital role in improving the rank of your website in local search results. When a user types in a search query, the results are based on multiple factors. ...
The Google Local Pack is a curated list of local businesses. It displays top businesses related to the searched topic, with links to profiles that contain photos, reviews, and other information. When the Local Pack was initially introduced, the top seven results for a local search were grouped into their own panel at the top ...
In web analytics, bounce rate is a popular metric to measure the number of visitors who leave after viewing a single page of a website. The visitor enters the website (on any of its pages) and then leaves without browsing the website further. A high bounce rate indicates ineffectiveness or a relevance discrepancy between the ...
Still struggling to get rid of the HTTPS “Not Secure” warning? Let’s start with the basics of these Chrome browser errors and then dive deep to understand how it affects your web traffic. What exactly is the HTTPS “Not Secure” error? HTTPS (Hypertext Transfer Protocol Secure) is a protocol designed to transfer information securely between ...
