5 Customer Acquisition Strategy Elements Essential for New Businesses

What is a customer acquisition strategy? A customer acquisition strategy is a process of attracting new customers for a business using various tactics. These tactics start from the first click and build relationships with potential customers by addressing their needs and providing them valuable information about how your products or services can serve their personal ...

8 Simple Ways to Acquire New Users With Images

Images are louder than words. Just consider the basic biological process: we can understand a picture immediately, while language requires us to translate each of the symbols we read (the letters and words) into meaning. Due in part to this perceptive ease, embedding relevant images in your content can improve the performance of your website. ...

A Marketing Automation and Brand Management Prescription for Healthcare Services

“Maintaining good health should be the primary focus of everyone.” – Sangram Singh The healthcare industry is projected to hit $10.059 trillion by 2022! With global health-care expenditures expected to grow, institutions will strive to make potential patients smile through compelling digital engagements. Four out of five Internet users in the United States have searched ...

What Is the Google Local Pack?

The Google Local Pack is a curated list of local businesses. It displays top businesses related to the searched topic, with links to profiles that contain photos, reviews, and other information. When the Local Pack was initially introduced, the top seven results for a local search were grouped into their own panel at the top ...

Does Bounce Rate Really Matter?

In web analytics, bounce rate is a popular metric to measure the number of visitors who leave after viewing a single page of a website. The visitor enters the website (on any of its pages) and then leaves without browsing the website further. A high bounce rate indicates ineffectiveness or a relevance discrepancy between the ...

Top 4 Ways to Fix HTTPS “Not Secure” Warning in Chrome

Still struggling to get rid of the HTTPS “Not Secure” warning? Let’s start with the basics of these Chrome browser errors and then dive deep to understand how it affects your web traffic. What exactly is the HTTPS “Not Secure” error? HTTPS (Hypertext Transfer Protocol Secure) is a protocol designed to transfer information securely between ...

Is Dwell Time a Google Ranking Factor?

Dwell time is one of the most important and misunderstood metrics to evaluate ranking in search engines. It is a user-based metric that is considered by Google and Bing when ranking a page. This concept was first introduced by Duane Forrester in 2011 in his blog post on the Bing Webmaster Blog. The blog outlines ...

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