SEO ranking factors are the main key points that every SEO expert has to master in order to move up the search pages. As the main ranking factors keep changing, therefore, the SEO experts have to also stay updated about the latest happenings to make sure that they are on the right path.
Till 2015, quality inbound links were one of the prime ranking factors, whereas, in today’s scenario many other key elements like dwell time, page load time etc. are being more popular prime ranking factor. Back in 2010, Google announced that it would be using site speed as ranking factor and since then, Google has consistently emphasized the importance of site speed.
The factors and techniques keep changing, but the motive remains the same: to appear on top of the search pages. In this article, we will explore 3 most usefulSEO ranking factors of the present time, which include:
Mobile page speed
Mobile page speed is not only important for SEO but also for user experience, customer contentment, and conversion. Mobile page speed is an important factor in deciding your ranking. It is quite simple, the quicker your website, the better your search engine ranking.
As per a recent report, if the load time of a webpage increases from 1 second to 3, the chances of bounce grows to almost 32%. Search engines consider faster sites as better, hence, the ranking of a fast and efficient site is generally better. Also, mobile page speed is going to be an eminent ranking factor in the mobile-first index; hence, companies should start preparing for it already. Therefore, make sure that your mobile site is not only responsive, full of in-depth, engaging content but also tremendously quick.
Optimization for RankBrain
RankBrain uses machine learning to identify the most appropriate results for the search engine queries. It is a part of the latest Google algorithm for Ranking. RankBrain identifies the searcher’s main objective with the help of location, exact words of the query, and other information that is stored already. Based on the stored search data and other parameters, Google shows the most relevant results.
RankBrain is a smarter and more efficient way of showing results on the search pages, as Google first “feeds” the data to it, and then RankBrain algorithm uses the data to generate most apt results. RankBrain does affect the rankings of a page. Therefore, make sure that your page is appropriately optimized as per RankBrain.
Guest blogging is regarded as one of the top SEO techniques to master because of a plenty of reasons. Guest posting or blogging is the process of contributing content to other blog pages, which are associated with the niche market; other than the company’s owned pages. Guest blogging helps you to spread across your company’s message and win the trust of your target audience.
Also, guest posting helps to get more inbound links, which is the main aim of using this technique. More number of links pointed towards your website, from relevant resources lead to a higher ranking in the search results page. But, always remember that only high-quality back and authority back links can turn out to be beneficial for improving your rankings.
Listed above are the top three ranking factors that will impact SEO in coming days.
Digital marketing consultant with 15+ years' experience. Primarily focused on consulting companies on their digital presence while helping them grow technology for attribution and advertising. Worked with brands and created product roadmaps, created and managed multivariate testing, performed site optimization to increase organic traffic, improved conversion rate on e-commerce sites, and created monetization plans for the largest business websites in the US.