Comprehensive in-depth content, explains how Google’s recently launched
algorithm update can change the present scenario of content strategy. It also focuses on steps to be taken for boosting the SEO quality of your content by including page titles, high quality images, LSI and secondary keywords, internal links and Structured Data markups.
What is in-depth content?
In-depth, as the name suggests, is a topic or scenario that is broadly defined or outlined.
Users generally turn to Google when looking for a quick answer to their queries. According to a research conducted by a community of global thought leaders, almost 10% of users wish to learn about a broad topic every day. So, to cater to the need of information-hungry souls, Google has set certain parameters to help users find
on the web. They are:
Use of schema.org “article” markup
Include authorship markup
Use of rel=next and rel=prev
Explain your organization’s logo in detail
Write compelling and relevant in-depth content.
Adhering to the above guidelines makes it easy for Google to understand the pages better and improve the chances of them appearing in the set of search results.
Meaning of Google’s In-depth algorithm
In 2013, Google introduced a new feature known as “
” to highlight high quality and comprehensive articles. Through this feature, Google is basically trying to create well-written, relevant and contextual search results.
According to experts, the recently introduced feature focuses on the creation of quality content. Quality content can be defined as original, thorough and well-researched information that is non-commercial. Your article should not focus on selling your business or services. The content should include significant facts and figures so that it can remain relevant even after many years.
Your content should include:
Accurate and descriptive page titles.
Strategically placed LSI and Secondary keywords
Properly defined Summary, Key takeaways and conclusion
Structured Data Markups
High quality image, info graphics, interactive content or memes.
Another way of measuring the quality of the content is by determining how well it covers a given subject.
With In-Depth articles, Google wants the content to be long and informative. Google recommends content creators to use
like rel=prev and rel=next when writing long posts and articles. If these attributes are not used properly, the content will not appear in the search results and might eventually get lost.
By introducing this feature, Google is trying to provide more structure to the content. If you look at schema.org’s Article mark-up, one can find different attributes for each piece of a written article. It includes copyright information, citations, word counts and review sections. So, the more structured an article is, the easier it gets for Google’s algorithms to use the article’s metadata and ensure that it gets a
top position in SERP
. and hence to position them in SERP accordingly.
So how can one meet
Google’s requirements for in-depth articles?
There are certain tools that help the users to meet the requirements of in-depth articles. Using Tools like Google’s Structured Data Markup Handler, the users can paste a URL to an article. They can go through the article and tag key portions like the name of the author, published date, article body, and images using this tool. In the end, the Markup Handler will generate the HTML for you to add to your content.
Initially, Google’s in-depth feature was said to be beneficial for larger companies and well-established websites. Over the years, smaller sites and blogs have also gained attention by producing some good, relevant and lengthy content that has the capability to dig deep into the subject matter, and is marked-up appropriately.
Digital marketing consultant with 15+ years' experience. Primarily focused on consulting companies on their digital presence while helping them grow technology for attribution and advertising. Worked with brands and created product roadmaps, created and managed multivariate testing, performed site optimization to increase organic traffic, improved conversion rate on e-commerce sites, and created monetization plans for the largest business websites in the US.