Brand Management

A company’s reputation, both online and offline, is one of the valuable assets. In a diversified online forum like the internet, the reputation of the business becomes even more critical. One common thing among most the companies today is that their customers adore them. This is usually witnessed by the ratings and reviews online that ...

With the swift expansion of the World Wide Web, there has been a growing attention to the brand image on the Internet that a company projects. Online reputation and your ability to satisfy customers are more important than your own revenues. People find comfort in giving their opinions online via public forums, blog sites, and ...