Brand Management

A company’s reputation is one of its most valuable assets, both online and offline. In a diversified forum such as the internet, the reputation of the business is especially critical. Online ratings and reviews have become a central important aspect of brand reputation. According to one study, 88% of consumers read reviews to determine the ...

With the rapid expansion of the World Wide Web, there has been increasing attention on the brand image that a company projects on the internet. Your online reputation can be just as important, long-term, as immediate revenue. Many people find comfort in giving their opinions via online public forums, such as the comments section of ...