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Knowledge Base for Digital Transformation

What is a Google local pack?

Google local pack is a curated list of local businesses and services of an area where users can get business listing recommendations, check out photos and reviews and get other useful information. Initially, according to the search query, the top seven results for a local search were grouped into their own panel at the top ...

7 Most Promising Email Marketing Trends

In the world of digital marketing, email marketing has always been in a constant state of flux – updating and constantly changing and a modern marketer very clearly knows it. With high volumes of data, technology, and insightsimpacting our digital strategies, everything from the tools we use to conduct business to the ways we communicate ...

Does bounce rate really matter?

In Web Analytics, Bounce Rate is a popular metric to measure the number of visitors who leave after viewing a single page on your website. A high bounce rate indicates the ineffectiveness or a relevance problem between the page and its traffic source. In other words, the bounce rate lets you know about the visitors who ...

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