The Plastics Exchange
Loading
Loading
Loading
12%
Customer Satisfaction (CSAT) increased by
27%
Page Exit Ratio decreased by
36%
Percentage of New Sessions increased by

The Client

The Plastics Exchange enables anonymous buying and selling of international and domestic commodity-grade resin (CoPP, GPPS, HDPE, HIPS, HoPP, LDPE, and LLDPE) through a real-time marketplace. This company has access to most producers’ railcar offerings and 100+ million pounds of warehoused resin, through its relationships with brokers, traders, distributors, and manufacturers.

The Brief

The Plastics Exchange was witnessing a decline in engagement and return visits due to a lackluster customer experience. They required predictive analytics, advanced visualization and real-time data availability, integrated into multiple data feeds. The improved decision-making enabled by these refined capabilities would give customers the clarity they needed to buy and sell with confidence.

Solutions Provided

  • An AWS-based solution that connected the real-time commodity stock exchange with The Plastic Exchange's portal.
  • A connected online feed with synchronous, real-time sessions to automatically update data and facilitate fast, informed decision-making.
  • An integrated platform with different data sources for a single, unified view covering the entire buying/selling lifecycle.
  • Transformed user experiences with real-time analysis of journey maps and a custom omnichannel experience.
  • A user acquisition strategy utilizing advanced analytics technology to raise awareness and acquire returning customers.

Brand Impact

  • A complete customer experience transformation increased CSAT by 12%.
  • Custom search functionality and a revitalized brand engagement strategy amplified user acquisition by 36%.
  • Mapping the user journey resulted in better understanding of the typical end-to-end experience.
  • Predictive analytics models and business intelligence systems yielded reports with broad insight into development priorities.
  • Algorithms derived from customer behavior illuminated data-driven decision-making.

Services Provided

Loading
Cloud Transformation
Loading
Customer Experience Transformation
Loading
Marketing Automation
Loading
Brand Management

Make Your Business Transformation a Reality

The power of today's new digital landscape is vast and growing. We are here to help you make a statement with a team that spans media, strategy, digital, data consulting, social media and workforce transformation.

Loading