The Exchange enables anonymous buying and selling of international and domestic commodity-grade resin (CoPP, GPPS, HDPE, HIPS, HoPP, LDPE, and LLDPE) through a real-time marketplace. This company has access to most producers’ railcar offerings and 100+ million pounds of warehoused resin, through its relationships with brokers, traders, distributors, and manufacturers.
The Exchange was witnessing a decline in engagement and return visits due to a lackluster customer experience. They required predictive analytics, advanced visualization and real-time data availability, integrated into multiple data feeds. The improved decision-making enabled by these refined capabilities would give customers the clarity they needed to buy and sell with confidence.