A Solar Heating Company provides swimming pool heating and filtration that is entirely powered by solar energy. The veteran-owned company's incredibly energy-efficient system only requires 1/3 of the microwave oven's power to heat and filter a typical pool. The Solar Heating Company’s approach uses significantly less electricity than the strategies used by all its solar-energy pool competitors.
The Solar Heating Company was already spending on marketing and advertising but could not make a meaningful connection with the audience. They were losing business to local competitors for both new installations and maintenance customers. The company needed a full-spectrum strategy to be devised so they could counter these challenges.