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62%
Rise in
Brand Engagement
35%
Increase in
Brand Awareness
15%+
Improvement in Monthly User Acquisition

The Client

A Solar Heating Company provides swimming pool heating and filtration that is entirely powered by solar energy. The veteran-owned company's incredibly energy-efficient system only requires 1/3 of the microwave oven's power to heat and filter a typical pool. The Solar Heating Company’s approach uses significantly less electricity than the strategies used by all its solar-energy pool competitors.

The Challenge

The Solar Heating Company was already spending on marketing and advertising but could not make a meaningful connection with the audience. They were losing business to local competitors for both new installations and maintenance customers. The company needed a full-spectrum strategy to be devised so they could counter these challenges.

Solutions Provided

  • A solution designed to enhance and empower the customer experience across all mediums.
  • User Acquisition services leveraging tactics to raise recognition of the solar pool brand.
  • An Automated Marketing plan that geo-targeted locations with more sunlight.
  • Methods to amplify awareness of the Solar Heating Company's systems' cost-effectiveness, durability, and highly superior technical performance.

Brand Impact

  • Our methods increased comprehensive on-field productivity by 17%.
  • Our solution monitored the real-time status of all assets and enabled immediate decision-making, minimalizing operational costs.
  • Our strategy facilitated live tracking and management of resources, boosting overall operational efficiency.
  • Our automated reporting platform proactively caught system errors and offered actionable tactics to mitigate any additional errors.

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