Ecommerce Development Services | Customer Acquisition Strategy for Ecommerce- Case Study
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The Client

Headquartered in Ft. Lauderdale, Florida, Food Equipment Representatives supplies high-performance kitchens with equipment to enable economical and efficient operations. With more than 360 years of combined food service industry experience, the company possesses knowledge in all elements of the sector’s equipment selection process. Able to deliver competent assistance for concept and layout decision-making, FER also offers fast service issue resolution through its relationships with factory technical service management.

The Challenge

FER wanted us to grow online awareness of their brand and help them accelerate User Acquisition. The company was having trouble with conversion of potential customers who visited their web portal. FER needed a rebranding strategy that generated engagement among their target audience.

Solutions Provided

  • A complete assessment that leveraged Advanced Analytics to identify current gaps in the existing online ecosystem.
  • Analytical strategies to identify target buyers and pain points that could be remedied with the strengths of FER’s product line.
  • A detailed rebranding plan that aligned international brands with the client's brand.
  • A streamlined brand experience transformation of all solutions and advertisements, consistent across all devices.
  • A Marketing Automation strategy that harmonized with the culinary needs and interests of FER’s audience.

Brand Impact

  • Our Brand Management strategy increased brand awareness by 46%.
  • Our Marketing Automation plan reduced FER’s marketing costs by 32%.
  • Our social media channel strategy was fueled with high-quality, engaging food production videos.
  • Our creative campaigns increased referral traffic from Facebook, YouTube and Instagram.
  • Our streamlined web solution encouraged meaningful clicks and conversions.
  • Our real-time dashboard improved agility by continuously analyzing 40+ Marketing Automation key performance indicators (KPIs).

Services Delivered

Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
Marketing Automation
Brand Management

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