Headquartered in Ft. Lauderdale, Florida, Food Equipment Representatives supplies high-performance kitchens with equipment to enable economical and efficient operations. With more than 360 years of combined food service industry experience, the company possesses knowledge in all elements of the sector’s equipment selection process. Able to deliver competent assistance for concept and layout decision-making, FER also offers fast service issue resolution through its relationships with factory technical service management.
FER wanted us to grow online awareness of their brand and help them accelerate User Acquisition. The company was having trouble with conversion of potential customers who visited their web portal. FER needed a rebranding strategy that generated engagement among their target audience.