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Private Charter Company

Industry: Travel

10k+
User Acquisition Increase in 90 Days
20%
Growth in
Brand Awareness
350+
Airport Analytical Datasets Integrated

The Client

The Private Charter Company is making an effort to improve ease of use and enjoyment for luxury charter clients through data aggregation and organization. The company aggregates the data of interested users and provides services through nearly 250 worldwide aircraft partnerships. A subsidiary of a major airline group, the Private Charter Company offers its clients more than 40 different aircraft types from which to choose.

The Challenge

The Private Charter Company needed a powerful digital relationship for a massive brand launch to span three countries. Our role was to generate audience interest and develop a well-defined, consistent brand tonality in the lead-up to the launch. We were also hired to create a custom, innovative booking engine (via our Solution Design & Development services).

Solutions Provided

  • Solid brand tonality, with elements for implementation across the web, social, display, and search platforms.
  • An Advanced Analytics database, integrated with the Private Charter Company’s CRM system.
  • User Acquisition campaigns across all digital platforms.
  • A first-of-its-kind charter booking engine algorithm, with real-time pricing across 350+ airports.
  • A Brand Management command center, enabling monitoring of and response to all social chatter.
  • A real-time site dashboard to analyze over 70 key performance indicators related to booking engine usage, Brand Management, and Marketing Automation.

Brand Impact

  • Ideated and created a new brand and digital brand presence for the company launch.
  • Our first of its kind booking engine connected 350+ airports and 3 countries.
  • We created an online brand presence designed to host simultaneous 500,000 customer sessions.
  • Our user acquisition campaign created high-quality inquires and grew new users by 10k in 90 days.
  • Our brand awareness campaign after the launch grew the client's brand by 20%.
  • Our marketing automation campaign increased brand presence by 15% every month.
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Services DELIVERED

Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
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Brand Management
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Marketing Automation