Private Charter Company
User Acquisition in 90 days
Increase in
Brand Awareness
Airports Analytical Data Accumulated


The Private Charter Company is a venture promoted by Air One Group. Air One was formed in 2007 and has since been involved in several diversified aviation activities including aircraft charters, aircraft Maintenance Repair and Overhaul (MRO), aviation academy, ground handling airport consultancy, construction and management.

Summary of The Brief

The Private Charter Company chose us to be their digital partners for a massive brand launch across three countries. We were tasked to create a brand tonality and generate audience interest before the launch. We also had to provide a custom-built booking engine solution alongside our Solution Design and Development services.

Solutions Provided

  • Creating brand tonality and elements to be implemented across web, social, display and search platforms.
  • Build an Advanced Analytics Database which included CRM system integration.
  • User Acquisition campaigns across all digital platforms.
  • A first of its kind charter booking engine algorithm with real-time pricing across 350+ airport destinations.
  • A Brand Management Command Center to monitor and respond to all social chatter.
  • Real-time site dashboard to analyze over 70 Key Performance Indicators of Brand Management, booking engine usage and Marketing Automation metrics.

Impact On Brand

  • Our strategic User Acquisition Plan helped the awareness of the brand grow by 57%.
  • Our post across all Digital Channels helped raise audience engagement grow by 45%.
  • Our Marketing Automation plan reduced the marketing budget by 30%.
  • Our plan of strategic marketing increased relevant inquiries by 45%.
  • Our real-time dashboard analyzed over 25 Key Marketing Automation Indicators providing the brand with Improved Agility.

Services Offered

Solution Design and Development
User Acquisition
Brand Management
Marketing Automation

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