Online Meal Delivery Platform
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Enhancement of Weekly Backend Task Productivity
Rise in
Repeat Customers
Improvement in Marketing Automation

The Client

Muscle up Meals is a fitness meal preparation and delivery platform. Available throughout Los Angeles County, Ventura County, and Orange County, the company gets its customers the nutritious meals they need to achieve and maintain fitness. Through healthy and delicious food, Muscle up Meals helps people who are trying to build muscle, as well as those who are simply interested in weight loss.

The Challenge

Muscle up Meals wanted a brand message that would resonate with fitness enthusiasts so that they could become an essential part of their customers’ everyday lives. The company needed us to design and develop a solution that would both accommodate changes and assist in new customer acquisition.

Solutions Provided

  • A brand message that positioned the online meal delivery platform as the “delicious component to reach goals.”
  • Enablement to schedule and lock monthly menu changes on the platform.
  • Backend access with a what-you-see-is-what-you-get (WYSIWYG) editor for easier self-servicing by IT administrators.
  • A continuously optimized website, leveraging analytics from real-time user exit funnels.
  • A Digital Process Transformation solution to assist the company's administration with meal planning.
  • Automated messages to remind customers to place their orders.
  • Brand Management strategies to assist and acquire new customers.
  • A real-time dashboard to monitor 54 Brand Management, User Acquisition and Marketing Automation metrics.

Services Delivered

Solution Design and Development Services
Solution Design & Development
Digital Process Transformation Service
Digital Process Transformation
User Acquisition Services
User Acquisition
Brand Management

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