Muscle up Meals is a fitness meal preparation and delivery platform. Available throughout Los Angeles County, Ventura County, and Orange County, the company gets its customers the nutritious meals they need to achieve and maintain fitness. Through healthy and delicious food, Muscle up Meals helps people who are trying to build muscle, as well as those who are simply interested in weight loss.
Muscle up Meals wanted a brand message that would resonate with fitness enthusiasts so that they could become an essential part of their customers’ everyday lives. The company needed us to design and develop a solution that would both accommodate changes and assist in new customer acquisition.