Broadline Cable is a low-voltage product wholesale distributor. Based in Charlotte, North Carolina, the company also offers customizable inventory, full product support and inventory management. Since its founding in 2005, Broadline can typically reduce its clients’ comprehensive materials expenses by 10 to 15 percent.
Broadline Cable needed an integrated solution that included Inventory, Accounting and Dealer Registration. The firm wanted ten new features to be implemented on their property every 45 days. Broadline also desired a Customer Experience Transformation that would give dealers customized views based on usage patterns and ordering history.