Technology Industry Case Study - Broadline Cable, 90% Operational Improvement
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Rise in Weekly Backend Task Productivity
Operational Improvement
Inventory Accuracy (via Real-Time Display)

The Client

Broadline Cable is a low-voltage product wholesale distributor. Based in Charlotte, North Carolina, the company also offers customizable inventory, full product support and inventory management. Since its founding in 2005, Broadline can typically reduce its clients’ comprehensive materials expenses by 10 to 15 percent.

The Challenge

Broadline Cable needed an integrated solution that included Inventory, Accounting and Dealer Registration. The firm wanted ten new features to be implemented on their property every 45 days. Broadline also desired a Customer Experience Transformation that would give dealers customized views based on usage patterns and ordering history.

Solutions Provided

  • A three-phase process – development, staging and live - with real-time client input, for error-free roll-out of new creative changes.
  • Backend access with a what-you-see-is-what-you-get (WYSIWYG) editor for easier IT administration.
  • An optimized solution utilizing advanced analytics, continuously updating itself based on real-time user behavior.
  • A real-time site dashboard to monitor and analyze 54 Solution Design & Development and Digital Process Transformation key performance indicators (KPIs).

Make Your Business Transformation a Reality

The power of today's new digital landscape is vast and growing. We are here to help you make a statement with a team that spans media, strategy, digital, data consulting, social media and workforce transformation.

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