B2B E-Commerce Case Study and Solution | Online B2B Distributor Digital Solution
Decrease in
Marketing Cost
Brand Awareness
Promoted New


The Online B2B Distributor is one of a kind, as the client puts it "resource", for test and measurement equipment. They only work with world-class brands that industry professionals trust and have an emotional attachment to.

Summary of The Brief

Our client, the Online B2B Distributor wanted to make it easier than ever to meet the customer's equipment needs with an online store. They wanted their clients and customers to be able to browse through thousands of products in a variety of ways to ensure that their customers could exactly find what they were looking for and at the right price. A major challenge for the client was recently launched products that they were finding hard to build sales traction on. We were tasked to strategize and create solutions for these challenges.

Solutions Provided

  • Building a solution which could host 60,000+ products.
  • Building a shopping engine around customer experience.
  • Identifying and targeting potential customers with creatively driven engagement strategy.
  • A marketing automation plan that minimized cost and improved Ad effectiveness.
  • A Real-time dashboard tracking over 22 Marketing Automation insights for effective performance and remediation.

Services Offered

Solution Design and Development
User Acquisition
Marketing Automation

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