The Online B2B Distributor is one of a kind, as the client puts it "resource", for test and measurement equipment. They only work with world-class brands that industry professionals trust and have an emotional attachment to.
Summary of The Brief
Our client, the Online B2B Distributor wanted to make it easier than ever to meet the customer's equipment needs with an online store. They wanted their clients and customers to be able to browse through thousands of products in a variety of ways to ensure that their customers could exactly find what they were looking for and at the right price. A major challenge for the client was recently launched products that they were finding hard to build sales traction on. We were tasked to strategize and create solutions for these challenges.