Music Entertainment Application
Goals met for events booked in the first 30 days
Goals met for artists addition in the first 30 days
Requirements closed on TIME

The Client

Music Entertainment Application is the marketplace for booking bands, musicians, entertainers services for parties, productions, and events of all types and sizes. They provide tens of thousands of first-time performers and seasoned professionals for hire across the U.S. and Canada, an easy and secure way to create an extraordinary gathering.

The Brief

The Music Entertainment Application launch was imminent when we procured the account. As their primary Digital Enablement partner, we were tasked with implementing their unique idea by making digital processes, providing solutions, and marketing options.

Solutions Provided

  • We procured and consolidated all their data from their previous agencies.
  • To keep the brand tonality synergistic, we reset all the processes into a single development sprint to closure.
  • Designed and Developed a new online brand solution before the launch
  • A Custom platform designed to seamlessly help in marketplace expansion

Impact On Brand

  • Customer Experience Transformation enabled the brand to meet events booked goals in the first 30 days by 97%
  • Marketing Automation helped the brand meet for artists addition goals in the first 30 days by 91%
  • A Brand Management strategy that used their "Book Something Awesome!" line to attract entertainers and customers to join the marketplace.
  • An incentivized referral model for both users and artists that encouraged joining the marketplace community.

Services Offered

Solutions Design and Development
User Acquisition Services
Marketing Automation
Customer Experience Transformation

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