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42%
Growth in Brand Awareness
60%
Rise in Google & Baidu Page 1 Product Display
72%
Increase in International User Acquisition

The Client

An engineering-knowledgeable stocking distributor, the Manufacturing Distributor, provides aerospace and power generation switches and sensors. Based in Las Vegas, the firm offers aerospace spare parts with FAA 8130-3 documentation produced by the original equipment manufacturers (OEMs). Many of the power generation spare parts that PowerJet stocks are ATEX-, FM-, and/or UL-certified.

The Challenge

Manufacturing Distributor wanted to expand their brand in China while growing their presence in the US market. To accomplish this mission, they hired us to get their products onto the first search engine results pages (SERPs) of Google and Baidu.

Solutions Provided

  • Analytical research to identify PowerJet’s Tier 1 audiences in China and the United States.
  • An integrated inventory system to showcase in-stock products.
  • A Digital Process Transformation with a dealer registration system that enabled customizable price points.
  • A Customer Experience Transformation that leveraged effective on-page and off-page brand management strategies.
  • A real-time site dashboard to continuously analyze over 15 Brand Management and User Acquisition key performance indicators (KPIs).

Brand Impact

  • 42% Increase in brand awareness with an analytics-driven campaign.
  • 60% Rise in inquiries with Google & Baidu page 1 product display.
  • 72% Increase in international user acquisition with customer experience transformation.
  • 33% Increase in dealers with the new dealer registration system.
  • 27% Increase in sales with the new integrated inventory system.

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