Facebook Metal Casting and Machining Company- User Acquisition Strategy -Case Study
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Increase in
User Acquisition
Rise in
Brand Awareness
Improvement in Omnichannel Knowledge Base (KB) Accessibility

The Client

Manufacturing a broad catalog of castings and performing in-house machining, A Leading Foundry offers its customers superior quality and cost savings. In business for more than half a century, the firm is independent and family-owned. Located in a major Utah City, A Leading Foundry saves time for its customers because it is a single-source foundry.

The Challenge

A Leading Foundry had challenges maintaining an interactive and engaging brand presence that worked seamlessly across all devices. The foundry and machine shop’s knowledge base also needed updating to be ideally structured and optimized for key target audiences. Finally, the Leading Foundry desired a User Acquisition Strategy that would lift the firm’s listings to the first page of Google's search results.

Solutions Provided

  • A streamlined solution that spotlighted the strengths of the company’s manufacturing services.
  • A Customer Experience Transformation service to enable consumption of A Leading Foundry & Machine’s KB across all devices.
  • User Acquisition Services to leverage the firm’s track record and capabilities.
  • Brand Management services that honed brand personality and synergized its presentation across all platforms.

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