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Home Services Store

Industry: Home services

30%
Rise in
User Acquisition
15%
Increase in
Brand Engagement
64%
Growth in
Audience

The Client

Family-owned and -operated, the Home Services Store is a full-service dry cleaner and laundry service. The firm offers professionally trained staff and allows customers to personalize their laundry orders. Home Services Store has been processing laundry with brand-name detergents for more than 18 years.

The Challenge

The Home Services Store wanted to build and manage their brand. One of their primary goals was to increase brand awareness while staying true to the store's brand tone and message.

Solutions Provided

  • User Acquisition services to identify opportunities and magnify reach in neighboring cities.
  • A Digital Enablement informed by close examination of the audience's online behavior.
  • A social engagement plan to enhance memorability with the Home Services Store customers.
  • A Marketing Automation strategy based on an innovative email campaign designed to increase new orders.
  • A Customer Experience Transformation, continuously optimized by real-time user exit funnel analysis.
  • A real-time site dashboard to monitor and analyze 14 User Acquisition and Brand Management metrics.

Brand Impact

  • Our social media engagement plan targeted housewives and first time homeowners to increase brand audience by 64%
  • Our user acquisition strategy enabled the client to reach customers in neighboring cities and increase new users by 30%
  • By continuously observing and optimizing we were able to provide a complete customer experience transformation and increase brand engagement by 15%
  • Our marketing automation strategy decreased marketing cost by 12%
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Services Delivered

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Brand Management
User Acquisition Services
User Acquisition
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Marketing Automation