Home Interior Boutique Store

Industry: Home interiors

Growth in
User Acquisition
Decline in
Exit Rate
Improvement in Real-Time KPI Analysis

The Client

Catering to interior decorators and designers, the Home Interior Boutique Store is a premium furniture and fabric wholesaler in San Jose, California. Meeting both luxury and moderate design needs, the shop stocks the designer-quality products of over 40 brands. Deluxe furniture, fabric, area rugs, upholstery, art, lighting, and accessories are featured in Home Interior Boutique Store Silicon Valley’s 15,000-square-foot showroom.

The Challenge

Home Interior Boutique Store wanted help in reimagining their brand. They needed their online portal to be creatively upgraded for more powerful customer engagement.

Solutions Provided

  • Wireframing and Solution Design & Development services that were sufficiently exacting to meet the expectations of the Home Interior Boutique Store’s core users interior designers.
  • A customized Brand Management plan developed through multiple sessions, highlighting the showroom's design strengths by recreating it online.
  • A Customer Experience Transformation that encouraged user flow and enabled a seamless product showcase experience across all devices.
  • A strategy for User Acquisition that also promoted organic and social media interaction.
  • A real-time site dashboard that analyzed 10+ key performance indicators (KPIs) of User Acquisition and Customer Experience.

Brand Impact

  • 25% Growth in user acquisition with the newly designed brand solution.
  • 35% Decline in brand site exit rate with the brand management plan.
  • 100% Improvement to the brand site with real-time KPI analysis of customer experiences.
  • 22% Increase in inquiries with the new digital solution designed for the client.

Services Delivered

Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
Brand Management Services
Brand Management
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