Joseph McCormick Construction
Increase in
Brand Awareness
New Customers
Real-time dashboard for key metrics

The Client

Joseph McCormick Construction, a heavy highway construction firm, was founded in 1896 by Joseph McCormick. The family-owned business uses green roadway construction technologies, some of which are applicable to Leadership in Energy & Environmental Design (LEED) credits. Joseph McCormick Construction’s specialties include storm/sanitary sewer installation, excavation, demolition, asphalt paving, and site development.

The Brief

They wanted us to make a solution that easily showcased the Road Construction Company's strengths and abilities. They also wanted us to create awareness for their brand and expand outwards, reaching beyond their niche audience.

Solutions Provided

  • Rebranding the Road Construction Company by creating assets to appeal to a younger audience.
  • Creating a rebranded Solution designed and developed to highlight the brand's construction project strengths.
  • Identifying new audiences and engaging them messages targeted towards them.
  • Developing a marketing automation strategy using an analytical approach.
  • Transforming customer experiences to encourage shareability of brand content
  • Real-time dashboard with 30+ User Acquisition, Brand Management, and Marketing Automation Key Performance Indicators.

Services Offered

Solution Design and Development
User Acquisition
Brand Management
Marketing Automation

Make Your Business Transformation a Reality

The power of today's new digital landscape is vast and growing. We are here to help you make a statement with a team that spans media, strategy, digital, data consulting, social media and workforce transformation.