The LEED Applicable Highway Construction Firm, a heavy highway construction firm, was founded in 1896 by Joseph McCormick. The family-owned business uses sustainable roadway construction technologies, some of which apply to Leadership in Energy & Environmental Design (LEED) credits. In addition to asphalt paving, Joseph McCormick Construction’s specialties include storm/sanitary sewer installation, excavation, demolition, and site development.
LEED Applicable Highway Construction Firm wanted a solution that clearly and convincingly showcased the firm's capabilities. They also wanted us to create awareness for their brand to reach beyond their established niche audience.