Facebook Construction Industry Case Study - LEED Applicable Highway Construction Firm
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Growth in
Brand Awareness
Rise in Customer
Improvement in KPI Accessibility

The Client

The LEED Applicable Highway Construction Firm, a heavy highway construction firm, was founded in 1896 by Joseph McCormick. The family-owned business uses sustainable roadway construction technologies, some of which apply to Leadership in Energy & Environmental Design (LEED) credits. In addition to asphalt paving, Joseph McCormick Construction’s specialties include storm/sanitary sewer installation, excavation, demolition, and site development.

The Challenge

LEED Applicable Highway Construction Firm wanted a solution that clearly and convincingly showcased the firm's capabilities. They also wanted us to create awareness for their brand to reach beyond their established niche audience.

Solutions Provided

  • A rebranding solution with creative assets that highlighted core competencies and appealed to a younger audience.
  • Research to identify new audiences and targeted messaging to engage them.
  • A marketing automation strategy using a thoughtful and informed analytical approach.
  • A Customer Experiences Transformation to encourage sharing of brand content.
  • A real-time dashboard displaying 30+ User Acquisition, Brand Management, and Marketing Automation Key Performance Indicators.

Make Your Business Transformation a Reality

The power of today's new digital landscape is vast and growing. We are here to help you make a statement with a team that spans media, strategy, digital, data consulting, social media and workforce transformation.

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