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18%
Growth in
Brand Awareness
25%
Rise in Customer
Acquisition
100%
Improvement in KPI Accessibility

The Client

The LEED Applicable Highway Construction Firm is a heavy highway construction firm founded in late 1800 by the CEO. The family-owned business uses sustainable roadway construction technologies, some of which apply to Leadership in Energy & Environmental Design (LEED) credits. In addition to asphalt paving, the LEED Applicable Highway Construction Firm’s specialties include storm/sanitary sewer installation, excavation, demolition, and site development.

The Challenge

LEED Applicable Highway Construction Firm wanted a solution that clearly and convincingly showcased the firm's capabilities. They also wanted us to create awareness for their brand to reach beyond their established niche audience.

Solutions Provided

  • A rebranding solution with creative assets that highlighted core competencies and appealed to a younger audience.
  • Research to identify new audiences and targeted messaging to engage them.
  • A marketing automation strategy using a thoughtful and informed analytical approach.
  • A Customer Experiences Transformation to encourage sharing of brand content.
  • A real-time dashboard displaying 30+ User Acquisition, Brand Management, and Marketing Automation Key Performance Indicators.

Brand Impact

  • Our rebranding initiative and the new digital presence increased the company's brand awareness by 18%.
  • Our user acquisition strategy increased new customers by 25%.
  • Our brand management solutions increased customer engagement by 15%.
  • Our real-time dashboard helped the client make relevant decisions by accessing 100% marketing KPI.

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