Brand Management & User Acquisition for Manufacturing- Case Study
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Increase in
User Acquisition
Boost in
In-Store Inquiries
Rise in
User Engagement

The Client

Over three decades in business, Western Fire & Safety has grown into an international service and sales institution. The firm is approved to provide certified inspections for the United States Coast Guard, American Bureau of Shipping, Washington State Department of Health and Seattle Fire Department. Founded by the Agha family in 1987, Western Fire & Safety performs its work for overseas foreign services, municipalities and the maritime industry, as well as walk-in customers.

The Challenge

After trying numerous other agencies, Western Fire & Safety charged us with handling their digital enablement. They needed us to centralize their accomplishments while enhancing a brand tonality driven by fire safety and protection.

Solutions Provided

  • A rebrand of the existing site to stress the strengths of on-hand fire safety gear and equipment.
  • Solution Design & Development services focused on the user flow of fire safety professionals and their interests in the best products for fire stations, container ships, commercial vessels, dams, and more.
  • A Customer Experience Transformation that deftly utilized Advanced Analytics.
  • A User Acquisition strategy that targeted the fire and safety industry.
  • A real-time site dashboard to monitor and analyze 20+ User Acquisition and Marketing Automation performance metrics.

Services Delivered

Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
Brand Management

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