Facebook An Environmental Energy Company - Case Study
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The Client

The Environmental Energy Company supports environmentally sustainable methods in local communities. The company’s primary focus is converting organic and agricultural waste into compost and renewable energy. The Environmental Energy Company is dedicated to financing, constructing, joint-owning, and operating waste-to-energy conversion centers across the United States.

The Challenge

The Environmental Energy Company had two primary goals they hoped we could achieve. First, they wanted us to find potential buyers and investors online, as well as to be able to proactively communicate with interested parties. Second, they desired to expand brand awareness by exploiting the Environmental Energy Company’s success stories and keen understanding of alternative-energy applications.

Solutions Provided

  • An online environment that reflected The Environmental Energy Company's vision and core competencies.
  • User Acquisition methods based on the research of investor's interests, browsing patterns, and information-consumption.
  • A Marketing Automation strategy that enabled pro-active communication of product capabilities and benefits.
  • A custom real-time dashboard to intelligently track the usage of key investors reading the company's product descriptions.


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