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Rise in
User Acquisition
Increase in
Brand Awareness
Local Language Messaging

The Client

As a total test service provider (TTSP) for the electronics industry, Engineered Test Solutions develops and delivers critical tests for a worldwide clientele. Offering ISP Programming and Boundary Scan, DFT, FT, ICT, and IOLT, the company designs, engineers, and integrates these evaluations. Engineered Test Solutions helps clients determine the best testing strategies and performs assessments with accuracy and consistency.

The Challenge

Engineered Test Solutions was struggling to create a brand tonality in its properties that was a true reflection of the firm’s national and international work. The existing digital presence was rudimentary and causing customer usability issues. Engineered Test Solutions also wanted to heighten its brand awareness in the manufacturing markets of Malaysia, South America, and China. We were charged with tackling these challenges and developing and designing a comprehensive User Acquisition strategy focused on key markets in the United States.

Solutions Provided

  • A customized solution that displayed the brand’s message in local languages.
  • A full Customer Experience Transformation, leveraging insights from browsing preferences and other User Analytics.
  • A User Acquisition Strategy that targeted key markets and professional demographics in the United States.
  • A Brand Awareness Campaign for the manufacturing markets of Malaysia, South America, and China.

Impact On Brand

  • Our strategic User Acquisition Plan helped the awareness of the brand grow by 57%.
  • Our post across all Digital Channels helped raise audience engagement grow by 45%.
  • Our Marketing Automation plan reduced the marketing budget by 30%.
  • Our plan of strategic marketing increased relevant inquiries by 45%.
  • Our real-time dashboard analyzed over 25 Key Marketing Automation Indicators providing the brand with Improved Agility.

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