Brand Awareness & Customer Experience Services for Construction - Case Study
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Growth in
In-Store Footfall
Rise in
User Engagement
Improvement in Marketing Automation

The Client

Michigan Fireplace and Barbeque refurbishes, repairs, and remodels fireplaces, as well as offering a broad range of high-quality barbeques. Founded in 1976 in Troy, Michigan, the customer-service-centered business is family-owned and -operated. Wood mantels, vent-free and vented gas logs, and fireplace accessories are on display in the company’s showroom, alongside 20 burning fireplaces and more than 50 fireplace doors.

The Challenge

We were hired to amplify brand awareness of Michigan Fireplace and Barbeque, in addition to attracting new and old customers to their retail store. They also wanted to implement a Brand Management strategy driven by a Customer Experience Transformation.

Solutions Provided

  • A Customer Experience Transformation that leveraged design elements to maximize user experience during product viewing and evaluation.
  • A User Acquisition campaign directed toward the showroom location and its surroundings.
  • A Marketing Automation strategy targeting new construction sites and older apartment complexes that were in the process of ordering similar products in bulk.
  • A review response system to fuel audience engagement.

Services Delivered

Workforce Transformation

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