Architectural installations

Industry: Construction & retail

Growth in
In-Store Footfall
Rise in
User Engagement
Improvement in Marketing Automation

The Client

The Architectural Installations company refurbishes, repairs, remodels fireplaces, and offers a broad range of high-quality barbeques. Founded in 1976 in Troy, Michigan, the customer-service-centered business is family-owned and -operated. The company's showroom keeps wood mantels, vent-free, vented gas logs, fireplace accessories alongside 20 burning fireplaces, and more than 50 fireplace doors on-display.

The Challenge

We were hired to amplify brand awareness of Architectural Installations, in addition to attracting new and old customers to their retail store. They also wanted to implement a Brand Management strategy driven by a Customer Experience Transformation.

Solutions Provided

  • A Customer Experience Transformation that leveraged design elements to maximize user experience during product viewing and evaluation.
  • A User Acquisition campaign directed toward the showroom location and its surroundings.
  • A Marketing Automation strategy targeting new construction sites and older apartment complexes that were in the process of ordering similar products in bulk.
  • A review response system to fuel audience engagement.

Brand Impact

  • 24% Growth in in-store footfall with the directed user acquisition campaign.
  • 38% Rise in user engagement with design elements to maximize customer experience.
  • 100% Improvement in inquiries with the marketing automation targeting new construction sites and older apartment complexes.
  • 29% Increase in customer engagement with the new review response system.
  • 41% Increase in sales with customer experience transformation.

Services Delivered

Constomer Experience Transformation Services
Customer Experience Transformation
User Acquisition Services
User Acquisition
Marketing Automation Services
Marketing Automation
Loading Loading

Ready to drive your next digital