Industry: Construction & retail
The Architectural Installations company refurbishes, repairs, remodels fireplaces, and offers a broad range of high-quality barbeques. Founded in 1976 in Troy, Michigan, the customer-service-centered business is family-owned and -operated. The company's showroom keeps wood mantels, vent-free, vented gas logs, fireplace accessories alongside 20 burning fireplaces, and more than 50 fireplace doors on-display.
We were hired to amplify brand awareness of Architectural Installations, in addition to attracting new and old customers to their retail store. They also wanted to implement a Brand Management strategy driven by a Customer Experience Transformation.