Michigan Fireplace and Barbeque refurbishes, repairs, and remodels fireplaces, as well as offering a broad range of high-quality barbeques. Founded in 1976 in Troy, Michigan, the customer-service-centered business is family-owned and -operated. Wood mantels, vent-free and vented gas logs, and fireplace accessories are on display in the company’s showroom, alongside 20 burning fireplaces and more than 50 fireplace doors.
We were hired to amplify brand awareness of Michigan Fireplace and Barbeque, in addition to attracting new and old customers to their retail store. They also wanted to implement a Brand Management strategy driven by a Customer Experience Transformation.