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Increase in Marketing Automation
Rise in
Customer Engagement
Improvement in Business Inquiries

The Client

Originally started as an individual operation, A Leading Steel Processing Enterprise is now widely known for steel processing and fabrication. The firm has manufactured components for ships, bridges, embassies, skyscrapers, racetracks, and the Pentagon. Founded (as Metal Master) in 1989, the Leading Steel Processing Enterprise is family-owned and -operated.

The Challenge

We were tasked with the development and design of a rebranding solution for the Leading Steel Processing Enterprise. We-also created an automated marketing service with consistently delivered, synergistic marketing and branding for the steel processor and fabricator.

Solutions Provided

  • Rebrand of the existing site, highlighting strengths of their processing and fabrication operations.
  • A knowledge database optimized to generate new and repeat business.
  • An intuitive marketing automation solution focused on promoting customer engagement.
  • A real-time dashboard to track over 15 automation metrics, bolstering performance, and enabling effective remediation.

Impact On Brand

  • Our strategic User Acquisition Plan helped the awareness of the brand grow by 57%.
  • Our post across all Digital Channels helped raise audience engagement grow by 45%.
  • Our Marketing Automation plan reduced the marketing budget by 30%.
  • Our plan of strategic marketing increased relevant inquiries by 45%.
  • Our real-time dashboard analyzed over 25 Key Marketing Automation Indicators providing the brand with Improved Agility.

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