Capturing Business Needs require an understanding of your business which is the first step in your Digital Marketing journey. Your Digital Strategist will capture your areas of strength that can be accentuated online for effective inbound lead capturing. He/She will understand each area of strength of your service/product to cross co-relate the same to various digital channels and thus maximize the user interest.
Any Digital marketing strategy is useless if there’s no effort done to understand who’s the ideal customer for your business. Our Digital strategists will create the ideal buyer’s persona and research their trends online – from their content capturing trends to their online browsing behavior to how they research their pain points. All will be structured in your Digital Branding Plan for the path of capturing their buying and/or decision-making moment.
Once you know where your buyers are, you need a detailed execution plan to target and capture their buying and/or decision-making moment. Do they spend most of their time with certain keywords? Do they spend time on a particular social channel? Are there certain influencer sites your buyer uses as references to make buying decisions? Our Digital Strategist will capture and create an execution plan for the same to maximize your targeted inbound leads.
It's critical that we put Content themes that will attract your ideal buyers. We take the pain to research across each channel which are the “right” themes and content types to build a user engagement strategy around the same. With an in-house content research team, we keep a tab on what trends are most relevant to set up increased user engagement rhythm across all channels.
Your online presence is only as good as it’s ability to capture the attention of your targeted buyer. If you have exit points that let your users leave OR you have a poorly designed workflow for lead capturing then even your most ideal buyer will leave without making a decision or initiating a connection with you. We make sure that your ideal user flow and behavior flow is captured for increased conversion ratio to your targeted end goal.
Given that 70% of your ideal buyers will come from a variety of devices other than PC and/or Mac, you need a customized lead capturing flow that is uniquely optimized for mobiles, tablets, smart TVs and any other connected device that your user decides to visit your site. We will build and capture your buyers' interest on any device with a seamless experience of your site.
What good is a site if you can’t capture your service/product in a neutral, appealing fashion that is pleasing to browse and react to. Our expert designers will make sure that the need to balance your tastes meshes with the ideal looking design style. We will make sure that your site style and design is uniquely set up for increased user stickiness and reduced bounce rate from your site.
No amount of research can out trump real-time user behavior. Our real-time dashboards integrated with IBM Watson and Google Analytics will reveal hidden trends around browsing behavior, exit paths that are missed, a heat map of your site content consumption and much more. All of these user trends are available for your Digital Strategist working with you to provide insights for site changes for increased conversion impact.
With the constant updates on Google, Bing, Facebook, LinkedIn and all your favorite online channels, you need a partner who can keep up with the industry trends and tie the relevant changes directly to your website. Our Digital Strategist will continuously optimize your site monthly based on any technology, industry trend changes for enhanced user browning experience and lead capturing.
Our Unique 3X3 Differentiation
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Here’s the list of technology partnerships that we continue to expand to provide the best Digital Branding and Management experience to your product and services online.