Marketing Automation & Brand Management Services for healthcare- Case Study
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21%
Drop in Marketing Costs
36%
Increase in Brand Penetration
60%
Rise in Relevant Brand Communications

The Client

American College of Surgeons Fellow Sam Speron, MD, FACS, is a board-certified plastic and reconstructive surgeon practicing in Niles, Illinois. The doctor, a member of the American Society of Plastic Surgeons (ASPS) and the American Society for Aesthetic Plastic Surgery (ASAPS), is nationally renowned. Dr. Speron’s philosophy is to provide understandable information, treat each patient as an individual, and deliver expert healthcare.

The Challenge

Dr. Speron already had a strong national reputation but was branching out and starting his own practice. He needed a captivating digital solution, through which he could showcase his expertise and connect with clients. Dr. Speron wanted to acquire new patients, in part by promoting his practice’s state-of-the-art medical spa.

Solutions Provided

  • A research plan built on Advanced Analytics, leveraging audience behavior patterns.
  • A uniquely compelling User Acquisition strategy based on real-time metrics.
  • A multichannel solution crafted to better connect with the target audience.
  • Brand Management services that exploited understandable information about procedures.
  • A geo targeted campaign that raised awareness of the in-office medical spa facility.

Brand Impact

  • Our real-time-insight-driven plan increased brand penetration by 36%.
  • Our User Acquisition strategy amplified portal visits by 19%.
  • Our Marketing Automation methods raised relevant brand communications by 60%.
  • Our Marketing Automation techniques also decreased overall marketing costs by 21%.
  • By nurturing and encouraging audiences, our new solution expanded time spent on the portal by 24%.

Services Delivered

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Marketing Automation
Solution Design and Development Services
Solution Design & Development
User Acquisition Services
User Acquisition
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Brand Management

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