Dawn Greenfield Ireland

Industry: Entertainment

22%

Growth in
Business

17%

Increase in
User Acquisition

100%

Improvement in
Marketing Automation

The Client

Dawn Greenfield Ireland is an author and online book-seller. With three decades of experience as a professional writer and introductory screenwriting teacher, Ireland is an award-winning technical writer and screenwriter.

The Brief

Dawn Greenfield Ireland wanted a solution that cohesively integrated her three websites. She also wanted to automate her marketing and create an effective Customer Experience Transformation.

Solutions Provided

A streamlined solution that would enable easy book browsing and shopping.
A full rebrand and integration of all properties into one unified solution.
Automated Marketing services to attract, convert and nurture customers.
Digital events to spark an engaging Customer Experience Transformation.

Impact On Brand

Our strategic User Acquisition Plan helped the awareness of the brand grow by 57%.
Our post across all Digital Channels helped raise audience engagement grow by 45%.
Our Marketing Automation plan reduced the marketing budget by 30%.
Our plan of strategic marketing increased relevant inquiries by 45%.
Our real-time dashboard analyzed over 25 Key Marketing Automation Indicators providing the brand with Improved Agility.

Services Delivered

Solution Design & Development

Marketing Automation

Customer Experience Transformation

Make Your Business Transformation a Reality

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