Metal Casting and Machining Company- User Acquisition Strategy -Case Study
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Increase in
User Acquisition
Rise in
Brand Awareness
Improvement in Omnichannel Knowledge Base (KB) Accessibility

The Client

Manufacturing a broad catalog of castings and performing in-house machining, Star Foundry & Machine offers its customers superior quality and cost savings. In business for more than half a century, the firm is independent and family-owned. Located in Salt Lake City, Star Foundry & Machine saves time for its customers because it is a single-source foundry.

The Challenge

Star Foundry & Machine had challenges with maintaining an interactive and engaging brand presence that worked seamlessly across all devices. The foundry and machine shop’s knowledge base also needed updating so it would be ideally structured and optimized for key target audiences. Finally, Star Foundry & Machine desired a User Acquisition Strategy that would lift the firm’s listings to the first page of Google's search results.

Solutions Provided

  • A streamlined solution that spotlighted strengths of the company’s manufacturing services.
  • A Customer Experience Transformation service to enable consumption of Star Foundry & Machine’s KB across all devices.
  • User Acquisition Services to leverage the firm’s track record and capabilities.
  • Brand Management services that honed brand personality and synergized its presentation across all platforms.

Services Delivered

Brand Management
User Acquisition Services
User Acquisition
Solution Design and Development Services
Solution Design & Development
Constomer Experience Transformation Services
Customer Experience Transformation

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