Manufacturing a broad catalog of castings and performing in-house machining, Star Foundry & Machine offers its customers superior quality and cost savings. In business for more than half a century, the firm is independent and family-owned. Located in Salt Lake City, Star Foundry & Machine saves time for its customers because it is a single-source foundry.
Star Foundry & Machine had challenges with maintaining an interactive and engaging brand presence that worked seamlessly across all devices. The foundry and machine shop’s knowledge base also needed updating so it would be ideally structured and optimized for key target audiences. Finally, Star Foundry & Machine desired a User Acquisition Strategy that would lift the firm’s listings to the first page of Google's search results.