Digital Technology, Brand Management, User Acquisition Services for Beauty Industry- Case Study
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Improvement in Business Acquisition
Growth in User Acquisition
Rise in Brand Awareness

The Client

A market leader in professional-use spa masks, Martinni was founded in Richmond, California, in 2005. Along with masks, the company develops and manufactures spa disposable supplies,spa furniture, and spa apparel, along with beauty equipment, cosmetics, eyelash extension supplies, and depilatory products. Martinni’s goal is to deliver the ultimate spa experience through luxury beauty products.

The Challenge

Having started the global manufacture of its products, Martinni, Inc., wanted to raise brand and product awareness worldwide. We were asked to boost exposure of the Martinni brand wherever the products were produced and to generally improve the firm’s position in global markets, through international product marketing.

Solutions Provided

  • Advanced Analytical research to help the client understand the interests of key audiences.
  • A customized global Brand Management strategy that leveraged brand tonality.
  • A User Acquisition strategy that engaged audiences with creative content.
  • An optimized Customer Experience designed through analysis of real-time user exit funnels.
  • An Automated Marketing solution spanning various global time zones.
  • A Marketing Automation approach that incorporated email, search engines and social channels.

Brand Impact

  • Our analytics-based approach helped us create a Brand Management strategy that resonated with the audience.
  • Our Automated Marketing plan interacted with the global audience 24/7.
  • Our multi-channel Marketing Automation raised awareness of Martinni products by 56%.
  • Our engagement-based approach increased new user acquisition by 30%.
  • Our Customer Experience Transformation increased Martinni’s global audience by 65%.

Services Delivered

Marketing Automation
User Acquisition Services
User Acquisition Services
Brand Management

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