The Client
Leading Label Printers is a printing company specializing in UL-compliant labels (ones meeting the standards of Underwriters Laboratories). The company’s expert capabilities simplify label engineering for manufacturers. Focused on product innovation, customer service, and technological investment, Leading Label Printers is family-owned and -operated.
The Challenge
A third-generation family-owned business, Leading Label Printers has a strong, well-developed reputation in the local and regional marketplaces. However, facing growing competition, the label printer needed to build awareness and reinvigorate their audience. The Leading Label Printers company chose us to be their partner for a new Brand Strategy. We helped them understand the gaps in their current brand management approach and study the competition for strategy refinement.
