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Growth in
Brand Awareness
Rise in
Increase in Analytical Knowledge of Competitors

The Client

Leading Label Printers is a printing company specializing in UL-compliant labels (ones meeting the standards of Underwriters Laboratories). The company’s expert capabilities simplify label engineering for manufacturers. Focused on product innovation, customer service, and technological investment, Leading Label Printers is family-owned and -operated.

The Challenge

A third-generation family-owned business, Leading Label Printers has a strong, well-developed reputation in the local and regional marketplaces. However, facing growing competition, the label printer needed to build awareness and reinvigorate their audience. The Leading Label Printers company chose us to be their partner for a new Brand Strategy. We helped them understand the gaps in their current brand management approach and study the competition for strategy refinement.

Solutions Provided

  • Analytical research to reveal salient attributes of the firm’s top four online competitors.
  • A streamlined solution to showcase especially compelling aspects of Leading Label's manufacturing operations.
  • A Brand Management Strategy leveraging 20 popular products to garner top search engine results.
  • An automated Brand Awareness Strategy that exploited engagement-enhancing customer experience assets.

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