Marathon Labels
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19%
Growth in
Brand Awareness
32%
Rise in
Inquiries
100%
Increase in Analytical Knowledge of Competitors

The Client

Marathon Labels is a printing company that specializes in UL-compliant labels (ones meeting the standards of Underwriters Laboratories). The company’s expert capabilities simplify label engineering for manufacturers. Focused on product innovation, customer service, and technological investment, Marathon Labels is family-owned and -operated.

The Challenge

A third-generation family-owned business, Marathon Labels has a strong, well-developed reputation in the local and regional marketplaces. However, facing growing competition, the label printer needed to build awareness and reinvigorate their audience. Marathon chose us to be their partner for a new Brand Strategy. We helped them understand the gaps in their current brand management approach, as well as studying the competition for strategy refinement.

Solutions Provided

  • Analytical research to reveal salient attributes of the firm’s top four online competitors.
  • A streamlined solution to showcase especially compelling aspects of Marathon’s manufacturing operations.
  • A Brand Management Strategy leveraging 20 popular products to garner top search engine results.
  • An automated Brand Awareness Strategy that exploited engagement-enhancing customer experience assets.

Services Delivered

Advance Analytics Service
Advanced Analytics
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Brand Management
User Acquisition Services
User Acquisition
Solution Design and Development Services
Solution Design & Development

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