Marathon Labels is a printing company that specializes in UL-compliant labels (ones meeting the standards of Underwriters Laboratories). The company’s expert capabilities simplify label engineering for manufacturers. Focused on product innovation, customer service, and technological investment, Marathon Labels is family-owned and -operated.
A third-generation family-owned business, Marathon Labels has a strong, well-developed reputation in the local and regional marketplaces. However, facing growing competition, the label printer needed to build awareness and reinvigorate their audience. Marathon chose us to be their partner for a new Brand Strategy. We helped them understand the gaps in their current brand management approach, as well as studying the competition for strategy refinement.