Facebook Non Profit Industry Case Study - Govt of Providence, Rhode Island
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Improved Government Plan Implementations
Improved Government Program Efficiency
Increase Tourist Interests

The Client

Our client is the government of Providence, the capital city of Rhode Island. It's home to Brown University and the Rhode Island School of Design, whose RISD Museum displays American art and silver works.

The Challenge

The client wanted us to raise awareness about the city to invite new businesses, settlers, and young travelers to their city. They also wanted us to streamline their paper-based government model to the cloud.

Solutions Provided

  • Digital process transformation to digitize the paper-based processes to a cloud-based architecture.
  • An agile and scalable cloud service with automated data scaling.
  • Predictive analytics to make future predictions for government capital improvement plan.
  • A city brand solution with an omnichannel experience across all devices.
  • A marketing plan that leveraged Brown University, RISD Museum, and Waterplace Park to raise awareness about the city.
  • An experiential marketing program using digital marketing.

Brand Impact

  • Our cloud-based architecture improved government plan implementation by 98%.
  • Our advanced analytics improved government program efficiency by 92%
  • Our ad campaign resulted in an increase in business interest by 77%.
  • Our marketing automation campaign helped cut down advertisement budget by 61%
  • Our omnichannel campaign helped increase tourist interests by 81%.
  • Our digital experience program increased user acquisitions by 58%

Make Your Business Transformation a Reality

The power of today's new digital landscape is vast and growing. We are here to help you make a statement with a team that spans media, strategy, digital, data consulting, social media and workforce transformation.

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