Electronics Testing is a global enterprise whose goal is to ensure customer satisfaction by designing and integrating well-engineered test solutions (ICT, FT, IOLT, DFT, ISP Programming and Boundary Scan) for the electronics community. They are an industry leader in developing and providing invaluable solutions in the Total Test Service Provider (TTSP) market.
Electronics Testing was struggling to create a brand tonality in its properties that was a true reflection of their work both nationally and internationally. Their old solution was basic and caused customer usability issues. They were also struggling with brand awareness in their international manufacturing markets in Malaysia, South America and China. We were tasked with tackling all these challenges while also providing them a comprehensive User Acquisition strategy that would focus on their key markets in the United States.